Adidas forecasts high single-digit sales decline in 2023 By Reuters

© Reuters. FILE PHOTO: An Adidas logo is pictured inside a shoe before the company annual general meeting in Fuerth near Nuremberg, Germany, May 11, 2017. REUTERS/Michaela Rehle

BERLIN (Reuters) -Adidas on Thursday flagged that it expects a high single-digit decline in sales this year after missing its own forecasts with a rise of just 1% in 2022 revenue in currency-neutral terms.

The sporting goods maker, which last October put its business partnership with rapper and fashion designer Kanye West under review, said not selling its existing Yeezy stock could reduce revenue by around 1.2 billion euros ($1.29 billion) in 2023 and operating profit by around 500 million euros to around break-even.

“While the company continues to review future options for the utilisation of its Yeezy inventory, this guidance already accounts for the significant adverse impact from not selling the existing stock,” it said in a statement.

Writing off the Yeezy inventory altogether would lead to an additional 500 million euro drop in operating profit, it said, along with one-off costs in 2023 of up to 200 million euros as part of a review to return to profitable growth in 2024.

That amounted to a worst-case scenario of a 700 million euro loss this year, the statement warned.

Adidas (OTC:) had lowered its full-year forecast in October to mid-single digit percentage revenue growth and a 4% operating margin in light of weaker demand in China and Western markets and one-off expenses related to exiting from Russia.

But Thursday’s results showed the company had fared worse than it expected, yielding an operating margin of just 3%.

It will report full results for the year on March 8.

($1 = 0.9307 euros)

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