With just over two weeks before the start of the NFL regular season, YouTube TV unveiled a series of new features on Wednesday for its live coverage of Sunday games, including chats, on-demand replay, and real-time highlights ahead of its first season airing NFL games—the latest shake-up in a transforming NFL landscape less than a week after the league announced it will make fan-favorite NFL RedZone available to stream with an NFL+ premium subscription.
YouTube announced on Wednesday its NFL Sunday Ticket games now allow fans to watch multiple games side-by-side, engage in live chats and polls about the games and rewatch key plays from both previous games and during live games through YouTube Shorts.
YouTube also adjusted its payment options to include a four-month plan with installments of $99.75 for the primetime channel.
YouTube’s NFL Sunday Ticket costs $399 annually or $439 when bundled with NFL RedZone, its Sunday afternoon live-coverage option for key moments over multiple games played simultaneously—NFL Sunday Ticket on YouTube TV costs $299 per year or $339 with RedZone.
The changes add to a slew of in-game features YouTube has unveiled in recent months, including access to real-time stats and replays for big plays, as well as unlimited streams and a “fantasy football view” on its mobile app that allows viewers to link to their fantasy accounts for live updates on their team’s performance.
Those changes aren’t the only ones coming for Sunday afternoon games: The league announced last week it will include NFL RedZone directly to fans ad-free through its NFL+ premium subscription.
The NFL also raised the price of its NFL+ premium subscription by 50% to $14.99 per month or $79.99 per year—the standard NFL+ plan with ads costs $39.99 per year or $6.99 per month.
$14 Billion. That’s how much YouTube parent company Google reportedly paid in December for a seven-year deal to be the exclusive distributor of out-of-market NFL Sunday Ticket games broadcast on CBS and Fox during the regular season, bringing those match-ups to YouTube TV and its YouTube Primetime Channels. The NFL also signed an 11-year, $13 billion deal with Amazon in March 2021 for exclusive rights to broadcast Thursday primetime games. The league also completed an 11-year deal in 2021 for media rights agreements with legacy broadcasters CBS, NBC and Fox, as well as ESPN and Amazon valued at roughly $110 billion.
In an effort to branch to a younger audience, the NFL introduced a kid-friendly, slime-themed broadcast of a 2021 Wild Card playoff game on Nickelodeon, adding slime and Spongebob animations, as well as explanations of complicated football jargon aimed at drawing kids to live coverage. The NFL decided to keep the Nickelodeon broadcasts going moving forward, including with a “kids-centric presentation” of the upcoming Super Bowl in February.
NFL Offering RedZone Direct To Fans Through NFL+ And Significantly Hiking Price For Streaming Service (Forbes)
YouTube Wins NFL’s Sunday Ticket Package For Reported $14 Billion Deal Price Tag (Forbes)
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