Danish jewellery maker Pandora on Wednesday gave a broad sales forecast for 2023, projecting a range between a drop of 3 percent to an increase of 3 percent, amid uncertainty over economic growth and its impact on consumer demand.
“We start off with a little bit of a wider view and as the year goes by, we expect that this will keep narrowing,” chief executive Alexander Lacik told Reuters.
Analysts had expected the firm’s sales growth forecast to come in at 1 percent on average. The lower end of the guidance assumed a worsening of macroeconomic conditions, Lacik said.
Last year, Pandora saw record high sales of 26.5 billion Danish crowns ($3.82 billion), corresponding to growth of 7 percent, above its guidance of 4 percent to 6 percent.
Shares in Pandora traded up 4.4 percent in early trading.
“We ended 2022 on a high note. Despite the macroeconomic pressure on consumers and Covid-19 headwinds in China, we continue to deliver solid growth vs. pre-pandemic levels,” Lacik said.
Pandora’s China business suffered most of last year due to strict Covid-19 curbs, but the market showed signs of bouncing back in January after Beijing eased many Covid rules.
“Through January, the traffic into the physical store network is sequentially improving week on week. People are still cautiously waiting to see if things are actually going to remain open,” Lacik told Reuters.
Pandora, which aims to triple its sales in China compared to 2019 levels, postponed a branch relaunch in the country last year. It now aims to initiate the relaunch, which entails large media investments and advertising, in the third quarter of this year, Lacik said.
Pandora on Wednesday reported quarterly sales of 9.9 billion Danish crowns ($1.43 billion), above an average forecast of 9.6 billion in a poll of analysts compiled by the company.
It proposed a dividend of 16 crowns per share and a new share buy-back programme of 2.4 billion crowns, with an intention to increase that to 5 billion unless macroeconomic conditions worsen, it said.
By Nikolaj Skydsgaard; Editors: Anna Ringstrom and Bernadette Baum
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Pandora Braces for Recession Despite Resilient Demand
Danish jewellery maker Pandora reported third-quarter sales just above expectations on Tuesday and said it is braced for recession even though shopper demand has proven resilient in the face of soaring living costs.
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